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Arctic Winter Games Branding

In 2018, Animikii collaborated with Sport Yukon on the proposed look and feel of the branding for the Arctic Winter Games 2020. As part of this ambitious work, Animikii also partnered with an emerging artist in the Yukon, Violet Gatensby, to capture an authentic visual representation of the Yukon Territory and the City of  Whitehorse. 

Sport Yukon is a non-profit society whose membership consists of territorial sport governing bodies, clubs and associations that offer sport, recreation and community-based programs. They endeavour to provide effective leadership and guidance to their membership while creating effective communication with and among related levels of government, sport governing bodies, and others. Sport Yukon is also responsible for managing Team Yukon, the Yukon Sports Hall of Fame, and offering various programmings such as workshops, seminars, and awards/recognitions.

In response to seeing their athletes struggle when competing against southern-based athletes Commissioners James Smith and Steward Hodgson created the Arctic Winter Games. These games aim to symbolize athletic competition, cultural exhibition and social interchange while providing opportunities to athletes from northern regions.  The first set of Games was held in Yellowknife, NWT in 1970 and featured over 500 athletes from Alaska, the Yukon and Northwest Territories. Held every 2 years, the games have since expanded to also include participants from Northern Alberta, Nunavut, Greenland, Nunavik and the Russian provinces of Magadan, Sami, and Yamai.