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After redesigning its website, the Centre for Excellence in Indigenous Health (CEIH) and the University of British Columbia (UBC) wanted some assistance in ensuring their audience on social media would be kept up-to-date on the Centre's news, announcements, and events. CEIH also wanted to improve their overall reach on Facebook and Twitter.
To help with these goals, Animikii created a custom sharing plan that highlighted certain programs and pages on the website, while also sharing relevant news from both within UBC and across Turtle Island. The results so far have been significant, showing a %1,309 increase in organic reach on Facebook alone and total organic impressions on Twitter growing from 155 to over 15.5K.